Templess Coffee: "Now we know, and now we can work on it"

Ivan, owner of Templess Coffee, in 34 seconds

Interview in English, filmed at Templess Coffee, Belgrade.

At a glance

Before: no idea who came back

With paper stamp cards, Templess had no way to see its customers. Ivan: "Before we started to use Looppass, we didn't know how many clients came to our place only once or twice."

What Looppass showed

Looppass lists customers by how often they come: who came once, who has gone quiet, who is close to a reward. For Templess, that list told an uncomfortable truth. "And now we know. We have this information that we have a big problem. Now we can work on it. This was the most useful part."

That is the point of a loyalty program. The free coffee brings people back, but the data shows you who isn't coming back, so you can message them before they're gone.

Would he recommend it?

Asked whether he would recommend Looppass to other cafés and businesses in general: "Yes, yes, of course, yes."

What other businesses can copy

• Look at how many customers came only once. It's often a big group, and the easiest one to win back.
• Write to the one-time visitors with a small reason to return, right on their card.
• Check again a few weeks later: retention is a number you can move once you can see it.

Questions